The Sun reports Walmart is stretching its Deals & More sale across seven days, challenging Amazon’s 48-hour Prime Big Deal Days event.
Walmart’s event runs from October 5 through October 11. Amazon’s competing promotion is scheduled for October 6 and 7, placing its entire two-day sale inside Walmart’s wider discount window.
The timing gives shoppers two major sales to compare as they begin buying holiday, seasonal and everyday goods. Walmart is advertising category discounts as high as 50%, while Amazon says its event will cover more than 35 categories.
One date question remains. Amazon identifies its Prime Big Deal Days event as a 2026 promotion, but the account does not state the year for Walmart’s October dates. It nevertheless presents the two events as overlapping.
An unnamed Walmart spokesperson said the company schedules promotions around when its customers want to shop. Walmart also said more customers are beginning their holiday shopping early, so it wanted to offer a full week of savings.
Home products carry Walmart’s largest advertised reduction, with discounts of up to 50%. The retailer also lists 40% off technology products and 30% off toys, food and Halloween goods.
Tools receive discounts of 25%, while wellness items are marked down by 20%. Specific products covered by those category-wide figures were not identified.
That missing detail matters at checkout. A large percentage on a narrow group of products may offer less value than a smaller discount spread across items families already planned to buy.
Amazon, meanwhile, is pitching Prime Big Deal Days as an early start for holiday shoppers. The company says Prime members will receive 48 hours of exclusive deals across more than 35 categories.
Amazon’s sale relies on a short, membership-based event. Walmart’s schedule gives its promotion a much longer runway, though the available details do not identify where the sale will run or whether every offer follows the same terms.
The contrast is straightforward. Amazon is concentrating its offers into two days, while Walmart is giving customers a week to consider its advertised discounts.
That is retail competition in plain terms: two large companies chasing the same customer with different schedules and offers. The winner should be the shopper who compares final prices instead of trusting the biggest percentage on the page.
Competition works when retailers must earn each dollar. Consumers should compare the terms, buy what they need and keep the savings.