Imagine a gun retailer, shunned by mainstream financiers, finally getting its shot at the big leagues on the New York Stock Exchange. That’s the story of GrabAGun, an online firearms and accessories seller, set to make waves with a high-profile listing backed by Donald Trump Jr. and other key players in the “parallel economy.”
According to the New York Post, GrabAGun is slated to go public on July 16, 2025, through a SPAC named Colombier II, supported by Donald Trump Jr. and Omeed Malik of 1789 Capital, valuing the company at $150 million.
This journey began when Colombier II, the SPAC facilitating the deal, was listed back in October 2023. Since then, the SPAC market has seen a notable resurgence.
In 2025 alone, 61 blank check companies, or SPACs, have gone public, raising a hefty $12.4 billion, according to Dealogic. This is the strongest performance since 2021, when the market soared to $162.6 billion. It signals a renewed appetite for alternative investment vehicles.
GrabAGun itself is no small player, generating over $100 million in revenue last year and already operating in the black. The company targets a younger demographic, with purchases among 18- to 35-year-olds up 57% since 2014. Millennials and Gen Z are driving demand.
The listing on July 16, 2025, will be marked by a ceremonial bell-ringing at the NYSE, featuring Donald Trump Jr., Omeed Malik, and GrabAGun CEO Marc Nemati. It’s a symbolic moment for a company carving out space in a niche market.
Donald Trump Jr., who joined 1789 Capital in November of an unspecified year, will also take a seat on GrabAGun’s board of directors. His involvement underscores a broader mission to support businesses sidelined by conventional investors.
Omeed Malik, founder of 1789 Capital, named his firm after the year the Bill of Rights was adopted, signaling a commitment to foundational American values. The firm has raised over $150 million from GOP donor Rebekah Mercer, known for backing conservative causes.
1789 Capital also made an early investment in the Tucker Carlson Network, further aligning with non-traditional economic spaces. Malik and Trump Jr. champion what they call the “parallel economy,” focusing on ventures overlooked by those prioritizing ESG—environmental, social, and governance—criteria.
Malik has introduced the term EIG, standing for entrepreneurship, innovation, and growth, to define 1789 Capital’s investment philosophy. It’s a counterpoint to ESG, emphasizing market-driven priorities over social agendas. This framework guides their support for companies like GrabAGun.
Trump Jr. has been vocal about the mission, stating, “It shows our business model.” He believes in providing resources to firms ostracized by mainstream finance. His vision is to empower solid businesses with untapped potential. Previously, Trump Jr. emphasized to NYNext that GrabAGun represents the kind of well-run operation that deserves backing despite being sidelined by most investors. This deal is a test case for their approach.
For investors wary of overregulated markets or government distortions, GrabAGun’s listing offers a unique angle. It’s a chance to explore the “parallel economy” and support businesses aligned with free-market principles. Keep an eye on July 16, 2025, for market reactions.
Consider the broader SPAC trend as well—$12.4 billion raised this year hints at opportunities beyond traditional IPOs. Research firms like GrabAGun that combine profitability with niche appeal. Diversify wisely and avoid overhyped sectors.
Ultimately, this story isn’t just about one company going public; it’s about challenging the status quo in finance. GrabAGun’s $150 million valuation and backing from influential figures could signal a shift toward more independent, value-driven investments. Stay informed, and position yourself for what’s next.