Kroger’s latest move to bring back paper coupons is a win for shoppers frustrated by the digital divide.
According to The Sun, US, this policy reversal, driven by customer feedback, reintroduces paper coupons alongside digital deals to make savings more accessible at the retail giant.
For years, Kroger had shifted away from paper coupons, pushing customers toward a digital-only system. This left many struggling with technical hurdles. Shoppers found the app cumbersome, and deals were often out of reach.
The backlash was loud and clear, especially from seniors and those less tech-savvy. “They are making it too hard,” said Pat O'Brien, echoing widespread frustration.
Another shopper, Robin Casagrande, told ABC affiliate WCPO, “If you can't figure out the app, you miss the discount.”
A third customer noted the relief of tangible coupons, saying, “Knowing I actually have the deal when I scan it, it will actually work.”
In response, Kroger has rolled out paper coupons again, available in stores every Wednesday. These can be scanned at registers or self-checkout for in-store savings.
The company also offers a flyer for digital deals, scannable at self-checkout or with clerk assistance. “We are always listening to our customers,” a Kroger spokesperson emphasized. “Simply grab a flyer and scan it,” the spokesperson added, highlighting ease of use. This dual approach aims to bridge the gap between tech users and traditional shoppers.
The core issue was a “digital divide” that disadvantaged certain customers. Many couldn’t access savings due to app struggles or a lack of tech know-how. Kroger’s pivot reflects a push for fairness in how deals are offered.
While this change is welcome, its longevity remains uncertain. Other retailers are going fully digital, and federal payment systems are trending electronic. For now, Kroger prioritizes customer experience over industry norms.
From a free-market perspective, this move shows responsiveness to demand—a hallmark of efficient business. Yet, it also raises questions about balancing innovation with accessibility. How long can paper coupons survive in a digital world?
In a related development, California’s Senate Bill 442 mandates at least one manned cashier alongside self-checkout systems. It also limits self-checkout users to 15 items. This law addresses concerns over reduced staffing at grocery stores.
Lawmakers argue that automation has hurt workers and created public issues. “Retailers have cut staffing to save costs,” they stated, pointing to broader retail challenges. For liberty-minded readers, this smells like government overreach—why dictate checkout rules?
Still, for investors and frugal shoppers, Kroger’s coupon reversal offers a practical takeaway. Use both paper and digital deals to maximize savings while they last. Keep an eye on retail trends—adaptability is key to building wealth in shifting markets.