Grunt Style is closing 10 of its 13 retail stores in a major restructuring that will cost more than 100 workers their jobs by late 2026, while its online shop stays open.
The San Antonio, Texas-based military-themed apparel company has filed federal WARN notices and will wind down most of its brick-and-mortar footprint, The Sun reported, citing the San Antonio Express-News.
All listed store closures and related layoffs are set to take effect by November 30, 2026. E-commerce through Grunt Style Online will remain fully operational.
More than 100 employees across multiple states face job losses. No final public decision has been announced on whether the company’s headquarters will close or move.
Locations on the shutdown list include the retail shop inside Grunt Style’s downtown San Antonio headquarters, plus stores in El Paso; Chandler, Arizona; Lutz and Destin, Florida; Woodstock, Georgia; Branson, Missouri; Las Vegas, Nevada; Myrtle Beach, South Carolina; and Norfolk, Virginia.
Three stores were left off the closure list: Tulsa, Oklahoma; Nashville, Tennessee; and Sevierville, Tennessee. That leaves the brand with a thin physical presence after years of selling patriotic and military-themed gear in tourist and military-adjacent markets.
Grunt Style sells graphic tees, basics, fitness shirts, hoodies, work shirts, jackets, and headwear built around military and patriotic designs. The company framed the move as a “business restructuring,” without publishing a fuller public breakdown of costs, sales, or lease pressure behind the cuts.
Former U.S. Army drill sergeant Daniel Alarik established Grunt Style in 2009. The company’s stated mission has been to bring patriotic apparel to every home in America.
"bring patriotic apparel to every home in America."
That mission now runs chiefly through the website. The store purge is one of the clearest signals yet that even a brand built on service culture and flag-friendly merchandise is treating most physical retail as expendable.
WARN letters, the Worker Adjustment and Retraining Notification filings employers use to give advance notice of mass layoffs or plant closings, were submitted earlier this month. The long runway to a November 30, 2026 effective date gives workers and local managers time on paper. It does not change the end result for the ten shops headed for the exit.
Grunt Style is not the only apparel name thinning its store base. Scrubs & Beyond, a major healthcare apparel and medical uniform retailer, is conducting mass closures this fall. By 2027, all 115 of its physical locations in 30 states are slated to be gone. Going-out-of-business sales offering 20% to 40% off are already underway, while its website stays active.
Dick’s Sporting Goods has closed 113 stores nationwide as of September. TJ Maxx recently shut three stores for good across two states. Different niches, same pattern: big boxes and specialty chains keep trimming floorspace while pushing shoppers online.
For Grunt Style workers in El Paso, the Florida Gulf Coast, Branson, Myrtle Beach, and the other marked cities, the restructuring is not an abstract industry trend. It is a pink slip timed to a date on a federal notice.
Company leaders have not publicly detailed how many jobs vanish at each site, who made the final call, or whether rent, traffic, or inventory costs drove the map. What they have put on record is the scale, 10 of 13 stores, more than 100 workers, a fixed end date, and the choice to keep the digital storefront alive.
Patriotic brands still sell a message Americans want. Paying the rent on a dozen storefronts is a harder sell when the website never closes and never asks for a lease renewal.